BrightRoll Video Ads App
The second video app to enter the AppNexus App Marketplace comes to us from BrightRoll. Known in the online video space, BrightRoll created their Video Ads App to simplify the process of video...
View ArticleeXelate Modeled Audience eXtension App
eXelate, one of our inaugural app providers, recently released their second offering for the AppNexus App Marketplace. The eXelate Modeled Audience eXtension App (maX) is a new app that helps you build...
View ArticleFlxOne FlxAds App
Tonight is our AppNexus Apps Fair and today’s featured app is from one of our exhibiting app providers. In addition to their FlxPxl App, FlxOne now offers the FlxAds App delivering a dynamic creative...
View ArticlePixalate A360 App
The next app in our series is for those looking to improve the performance of their creatives. With the Pixalate A360 App, you can gain powerful insights into your creatives’ effectiveness using...
View ArticleAdsurance Discrepancy Monitor App
We’re concluding our Eight More Days of Apps series with AdSurance’s Discrepancy Monitor App. This app helps solve challenges associated with large reporting incongruities between different ad servers....
View ArticleInsights for 2012 Holiday Online Advertising Spend: Taking a Look Back at 2011
In December 2011, Retail CPAs Decreased, Spend Stayed Steady. AppNexus transacts over 10 billion impressions a day from a variety of advertisers, which provides us with some interesting insights when...
View ArticleScale as a Strategy: Seizing New Opportunities
Programmatic trading is making its way up the disruptive technology curve. However, a recent MediaPost blog pointed out that this promising technology can only truly become disruptive if it can scale...
View ArticleTechnology Is the Amplifier of Your Skills
Guest blogger: Kim van der Zande, Chief Strategy Officer, FlxOne How can you make high-quality service scalable? The obvious answer would be “through technology.” After all, most people in advertising...
View ArticleMoving at the Speed of Innovation
Guest blogger: Stefan Theunissen, Business Development, Bannerconnect In ad tech, speed to market is a critical factor for success, especially if you want to get ahead of the competition....
View ArticleThree Tips to Prepare for Mobile Ad Buying
“Tips on Tuesdays” is a blog series written by AppNexus’ clients and partners. The series features practical insights on how various companies have been successful in today’s digital-advertising...
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Day 19: Grapeshot Keywords App
The Grapeshot Keyword App is a keyword tool, like a search tool, but for display advertising. The app allows you to use keywords to create proprietary contextual segments. You can target contexts which...
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Day 20: AppNexus Labs Network Dashboard App
The Network Dashboard App is the first of the AppNexus Labs Apps. Labs Apps will be a collection of prototype tools built by AppNexus leveraging the fast, responsive environment of the apps platform....
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Day 21: Lotame Crowd Control App
Today we focus on another one of our inaugural apps: the Lotame Crowd Control App. This app lets you access the Lotame Audience Builder to build audiences using your first party data, purchase...
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Day 22: Peer39 Ad Stats Creative Targeting App
The Peer39 Ad Stats application allows customers to target Above The Fold (ATF) Index attributes at the creative level. The ATF Index is divided into three attributes that relate to the likeliness of...
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Day 23: Proximic Agents App
Proximic has made their powerful contextual data more accessible for your media buying efforts with the Agents App. The app lets you create and manage Proximic Agents which work continually to scan all...
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Day 24: Skinected Custom Ads App
The Skinected Custom Ads App automates the creation and deployment of high impact custom ad units. The app uses proprietary technology to eliminate manual rich media development by converting creatives...
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Day 25: TARGUSinfo Audience Wizard App
One of the earliest apps to enter the App Marketplace is the TARGUSinfo Audience Wizard App. This app lets you create customized audience groups based on TARGUSinfo’s offline data – including thousands...
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Day 26: TRUSTe 1-click AdChoices App
Privacy policies are best practice when doing behaviorally targeted campaigns. In fact, many states and countries are starting to make the disclosure of data collection and use a requirement. The...
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Day 27: uKnow BluePrints App
uKnow’s BluePrint™ App provides simple and powerful planning, targeting and optimization, allowing you to create custom contextual channels in less than five minutes. The BluePrint App empowers you to...
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Day 28: CPX Interactive Publisher App
The last three days of our “30 Apps in 30 Days” blog post series will cover three apps built by ad networks for the private use of their clients. These are great examples of the flexibility of the apps...
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Day 29: BannerConnect Bright Lite App
Our penultimate featured app is BannerConnect’s Bright Lite App. This is the second app developed by BannerConnect for the AppNexus App Marketplace. BannerConnect developed this app to provide their...
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Day 30: Exact Drive Campaign Builder App
We’ve reached the finale of our “30 Apps in 30 Days” series and we conclude with Exact Drive’s Campaign Builder App. The Campaign Builder App is a simple and transparent media planning and buying tool....
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Eight More Days of Apps
In honor of our upcoming AppNexus Apps Fair next Monday, we thought it would be fun to continue our app-a-day blog series. A few months back we did a series of posts entitled “30 Apps in 30 Days” and...
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Adgent Digital +Video App
This quarter brought us not one but two video apps! The first one we are highlighting is the Adgent Digital +Video App. This app is for publishers looking to run video advertising but don’t have...
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Aggregate Knowledge Media Intelligence Platform App
In late June, Aggregate Knowledge (AK) introduced their Media Intelligence Platform App to the AppNexus App Marketplace. The AK App is designed to help improve your ROI by connecting media and audience...
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